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Much like  our physical markets, digital markets too includes exchange of services and social interactions but in a bigger scope of transactions.  In this busy life none have the time to go out and search for the availability of his requirements, that’s where digital marketing steps in.  Providing clients the services which commonly needed is the main theme of digital marking. From online shopping to social networking the template remains the same, attract the customers, provide services and gain reputation.
Websites and blogs that notify the companies services, clients portfolio, achievements, focus area, vision and growth data could be one way to go, as many look for the above while dealing with business relationships.  For a new start these are the steps one should follow.

Registering own domain:

A domain name which is catchy, key word or keyword phrase based, and one that indirectly reveals the action area would be preferable. A keyword spelled fancy too sometimes gets the job done.   Reputed domain sellers are to be approached while purchasing domain. Once the domain is registered, next step is to go for a hosting space to host the blog and website of the Organisation, Configure the blog and website for clear and vibrant appearance.

Preparing for the big game:

The actual work starts  after registering the domain and configuring website.  Gaining reutation is one aim to start with.

Building Reputation:

Content hosted should be clear, qualitative, and expressive which benefits the organisation and must be accountable to reader.  Disciplined schedule and multi content are to be done for optimising site for Google users.   Monitor the performance of site from Google Webmasters tools to analyse the ROI.  Brainstorming and blogging about the hot topics would attract more users to your blog.  Google page rank would signify the reputation of the blog and with rigorous efforts and aggressiveness it could be achieved with in less time. 

Digital Marketing: 

Announce your blog through social media channels such as Facebook, Twitter, LinkedIn etc., and engage with clients and stakeholders to provide feedback about the content and services.  In early stages as very few know about your blog, provide links in various bookmarking sites submit blog content to various p2p sites. Go for a well designed and optimized landing page that gives your customers or visitors all the required information on a platter.  For fast paced online identity go for paid search through Google Ads.

Start up:

Go with a team capable and responsible for maintaining and managing the clients, strategic and analytical. Besides the virtual marketing, face to face interactions with clients could strengthen the pillars of growth and could pave the way for demand and extensions of the organisations in the market.  Once the above are done, you will become a part of global digital marketing environment. 

Once the above are done, you will become a part of global ditital marketing environment,where in experience and strategy comes handy for servival and developement as well.

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Online reputation has emerged to be the foremost priority to individuals and businesses. Most of the world’s consumer population has its presence online with some kind of identity. The identity can be a blog, a website, a social media account.

Every minute there are scores of people joining the cyber world through such blog or website making it imminent to find themselves in the forefront from among millions of blogs and websites. For example you have a blog, which is focused on small business guidance. The keyword ‘small business guidance’ has 88,400,000 Google search results as of writing this blog post. Your blog pages could be any where in such a vast number of web pages. It depends on when did you start your blog, how many pages does your blog has, how do you optimize your web pages and many such relevant parameters. The major constrain in the context is the behavior of online users who will not try to click Google search results beyond first two pages. This obviously means that your blog should appear preferably in the first page and if not in the second page for people to visit your blog and experience the content. Unless you get regular traffic to your blog and your blog visitors appreciate the content, and share your content among their friends and followers you can’t gain online reputation.

Thus online reputation starts at conspicuous noticeability of your online identity. Online reputation is the virtual brand identity one begets over a period of quality online presence. Online reputation can be measured in terms of Google PageRank. Google evaluates a blog site’s or a website’s pages against 200 parameters before it assign Google PageRank. Some of the parameters that contribute to Google PageRank are (i) Domain Nmae (ii) Domain Age (iii) Focus Keyword of blog (iv) Focus Keyword of each blog post (v) Other Meta Data placement (vi) Quality Content (vii) Outbound and inbound links (viii) Image placement in the blog post and image SEO (ix) Content freshness (x) Author online identity.

Along with your blog or website you should create your online profile using Facebook, LinkedIn, Twitter, Google+ and several other online channels. These online channels are used to share your blog content as and when it gets updated. Besides sharing your content on your online channels you should also engage actively on the online channels duly commenting and appreciating others content.

Not only the above you should have multi content on your blog. Your content should give benefit of reading to users. Your blog and website design must be user friendly for easy and efficient navigation. Your blog or website should load fast without making your visitors wait incessantly. Your blog or website should not have bad links which will disappoint your visitors. Most importantly your blog or website should never have duplicate content or copied content. Such a practice will attract Google penalty probably leading to de-indexing of your website or blog.

Online reputation practically tantamount to money as you can publish Google Ads on your pages taking the benefit of traffic you receive. There are people who earn thousands of dollars through Google Ads. Besides, a blog or website or even a given Social Media account can be transacted in the online market place where there are scores of people who buy a reputed domain, a reputed website or a reputed blog. Thus online reputation is not just the reputation you beget, or virtual brand identity you beget. Online reputation is online branding. Branding is pride and money.

Should you have any doubts on building online reputation for your blog site or website you may write to us at This email address is being protected from spambots. You need JavaScript enabled to view it. .

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The 10 benefits of blogging:

Blogging is one of the best activities for personal enrichment.  Blogging is the most suitable avocation for every one from student, working person, housewife, retiree and entrepreneur.

Blogging makes one think on subject matter, on innovative writing, on variety writing, on ways and means of getting recognized and on creating a brand value.  All these thoughts invariably would translate into reality thereby helping the blogger become sharper and focused.  Blogging experience would make ones mind fully prepared for any marathon exercise based on thinking and intellect.

Let us check the top 10 benefits of blogging:

Comfort of working from any where: 

This is the most significant aspect of blogging.  One just would need a tablet, a mobile, a laptop or a PC.  Blogging is the only activity that can enable you work from anywhere from home, office, park, or while in restaurant or while in travel.

Joy of using leisure time for productivity:

Time is the raw material for any kind of productivity.  Many get plenty of leisure time in a day or in a week.  We let go waste several precious time slices with no value creation.  It may be we sit quiet in seclusion and keep moving around or looking around with no serious work on hand.  Such a time could be actively used for writing blogs.

Making repository of our knowledge:

Our thoughts at times would display a great input of knowledge.  We let it go as a thought and we mostly lose them for ever.  If we can blog all such thoughtful inputs, knowledge inputs or write on our favorite subject area or lessons learned at workplace our blog would evolve as repository of knowledge.  Blog is a good time spend activity.

Added value to personal profile:

When some one asks us ‘what are you’ the immediate best answer can be ‘I am a blogger’.  We may be an employee, we may be a business person or we may be anything.  But being a blogger is something significant.  Blogging is the best value addition to our personal profile.

Additional attraction in the resume:

Your blog profile can make your resume standout from several others.  Employers would be thrilled when they see your blog writing.  As blogging would display your writing skills, your thinking power, your knowledge areas and your networking power, employers would certainly attach much importance to your profile.

Earning potential through Google AdWords:

Over a period of time a blogger can earn revenue through Google AdWords.  You can host online advertisements on your blog through Google AdWords and earn decent money based on the traffic you get and based on your blog reputation too.  Significantly certain blog content related to Banking, Financial and Insurance sector would fetch you higher income.

Improvement of communication skills:

This is the foremost advantage one could see.  Over a period of time if you are used to regular blog writing your communication skills will sharpen and you would see yourself truly productive.

Recognition and appreciation from global audience:

We know blog is a public platform.  You can see global visitors on your blog within 2 weeks.  If your content is good you will get repeat visitors to your blog who may also leave their appreciative comments on your blog posts.

Professional Networking:

Whether you are an employee, a consultant, a freelancer or an employer whatever you may be you can develop professional network related to your knowledge area.  The benefits of this are several like related knowledge exchange, opportunity sharing, business lead generation and brand identity among relevant audience.

Subject Matter Expertise:

You can mine blog content related to a specific subject matter.  Provide your expert inputs, research inputs, analysis and recommendations.  You can evolve to be a subject matter expert online over a period of time.  

Blogging benefits are many.  But again all these are dependent on two most important parameters viz., content quality and regularity in blog post submission.

Corporate Blogging Services

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Introduction to Intranet Social Networking

Social Networking platform on Corporate Intranet or any enterprise intranet is addressed as Intranet Social Networking.  As we know Social Networking is user enriching platform where the visitor and registered users alike can enjoy the benefits of networking through knowledge exchange and resource sharing.

In a 24 hour day people started devoting majority of their leisure or specifically allocated time on Social Networking channels like Facebook, LinkedIn, Google+ and Twitter.  The time being spent is mix of official hours and personal hours.   The trend so intense that many of the Social Networking users sacrifice their sleep time too to interact with friends and followers on social Networking channels.

The above situation is no different in official environment.  Employees somehow squeeze a fair amount time to interact on their favorite Social Networking sites wherever their work environment allowed access to such sites. 

As we know all the users on Social Networking sites are customers and consumers of some service or some product.  Considering this fact companies can allow employees to interact on Social Networking platform as an official ambassador or at official level exchanging and sharing information about their company, the services and products of the company, the significant attributes of the company and so on.  However, this poses a challenge with respect to the quality of content being shared, lack of full control on what should be shared or not, and the ownership of such content or identity shared on a public platform.

The above is the exact context where Intranet Social Networking comes into relevance.  Any small business or large enterprise can go for their own Social Networking platform on their local network/intranet and the same can be integrated with Internet Social Networking sites liek Facebook and so. 

intranet social networking

How to deploy Social Networking environment on Intranet?

We have got a choice of Intranet Social Networking tools from big brands like IBM to free and customizable Open Source models based on Joomla.  Depending upon the size of the company, the business offerings of the company, and the long-term vision of the company we can evaluate a right Intranet Social Networking model.  Once the model is deployed a company may have all or chosen few of the tools on their intranet.

  1. Company's own Wiki environment where employees can create, edit, validate and refine various topics relevant to their business offerings and business domain.
  2. Company's own Blogging platform where employees can blog various types of business content in a way to benefit the employees, customers and stakeholders alike.
  3. Company's own tool where employees can create and operate comprehensive profile like that of Facebook and LinkedIn
  4. Company's micro blogging platform to share small pieces of information among employees
  5. An exclusive Video sharing platform which could be used for product demos, conferencing, and hosting video content related to conferences, seminars, media addresses etc.,

All the above environment could be:

  1. Secured with user specific, department specific, group specific controls
  2. Shared on intranet and Internet
  3. Integrated with corporate messaging and collaborative platform like MS Exchange-Outlook or IBM Lotus Notes
  4. Upgraded to any size and any number of company locations

Intranet Social Networking is a blessing for companies as it will help companies:

  1. Exploit and secure employee talent
  2. Enhance employee engagement and relationship
  3. Redress issues pertaining to technical, personal, team and social
  4. Provide wherever required an unrestricted freedom to enrichingly engage themselves with every entity in the organization
  5. Communicate to employees the Visiom, Mission, Growth and Future of organization
  6. Enhance brand identity through shared vision and talent co-creation
  7. Retain talent or attract more talent through employee referal
  8. Develop a sense of ownership and pride among employees

There are so many benefits which are just restricted to creativeness in using the Intranet Social Networking platform for business growth and brand development.

Please do talk to us for further clarity, if any, required in this context.

Intranet Social Networking Developers

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