Blog Posts on Our Service Range and Digital Marketing Strategies

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that has been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Team Blogs
    Team Blogs Find your favorite team blogs here.
  • Login
Subscribe to this list via RSS Blog posts tagged in online reputation

Posted by on in Uncategorized

Online reputation has emerged to be the foremost priority to individuals and businesses. Most of the world’s consumer population has its presence online with some kind of identity. The identity can be a blog, a website, a social media account.

Every minute there are scores of people joining the cyber world through such blog or website making it imminent to find themselves in the forefront from among millions of blogs and websites. For example you have a blog, which is focused on small business guidance. The keyword ‘small business guidance’ has 88,400,000 Google search results as of writing this blog post. Your blog pages could be any where in such a vast number of web pages. It depends on when did you start your blog, how many pages does your blog has, how do you optimize your web pages and many such relevant parameters. The major constrain in the context is the behavior of online users who will not try to click Google search results beyond first two pages. This obviously means that your blog should appear preferably in the first page and if not in the second page for people to visit your blog and experience the content. Unless you get regular traffic to your blog and your blog visitors appreciate the content, and share your content among their friends and followers you can’t gain online reputation.

Thus online reputation starts at conspicuous noticeability of your online identity. Online reputation is the virtual brand identity one begets over a period of quality online presence. Online reputation can be measured in terms of Google PageRank. Google evaluates a blog site’s or a website’s pages against 200 parameters before it assign Google PageRank. Some of the parameters that contribute to Google PageRank are (i) Domain Nmae (ii) Domain Age (iii) Focus Keyword of blog (iv) Focus Keyword of each blog post (v) Other Meta Data placement (vi) Quality Content (vii) Outbound and inbound links (viii) Image placement in the blog post and image SEO (ix) Content freshness (x) Author online identity.

Along with your blog or website you should create your online profile using Facebook, LinkedIn, Twitter, Google+ and several other online channels. These online channels are used to share your blog content as and when it gets updated. Besides sharing your content on your online channels you should also engage actively on the online channels duly commenting and appreciating others content.

Not only the above you should have multi content on your blog. Your content should give benefit of reading to users. Your blog and website design must be user friendly for easy and efficient navigation. Your blog or website should load fast without making your visitors wait incessantly. Your blog or website should not have bad links which will disappoint your visitors. Most importantly your blog or website should never have duplicate content or copied content. Such a practice will attract Google penalty probably leading to de-indexing of your website or blog.

Online reputation practically tantamount to money as you can publish Google Ads on your pages taking the benefit of traffic you receive. There are people who earn thousands of dollars through Google Ads. Besides, a blog or website or even a given Social Media account can be transacted in the online market place where there are scores of people who buy a reputed domain, a reputed website or a reputed blog. Thus online reputation is not just the reputation you beget, or virtual brand identity you beget. Online reputation is online branding. Branding is pride and money.

Should you have any doubts on building online reputation for your blog site or website you may write to us at This email address is being protected from spambots. You need JavaScript enabled to view it. .

Hits: 6184
Rate this blog entry:

Online reputation is a brand identity proudly demonstrated by individuals, businesses and social organizations.  A company's networth is enhanced through possessing and acquiring such reputed digital assets.  Digital assets can be the company's website, the company's blog or even company's social media identities which carry significant base of past, present and prospective customers.

Online reputation is determined through certain metrics like Google PageRank, Search Engine Results, Social Media presence, the size of followers, friends, and likes on social media identities, mentions of company's name on various social media channels by various stakeholders and netizens, and more importantly, the company's capability to leverage such online leads into sales.  These competencies would invariably connote online reputation of an entity in a given context.

The benefits of online reputation are many like:

  1. Increased brand identity
  2. Additional business sources through online customers
  3. Value appreciation of digital assets
  4. Low marketing budget and saving on advertisement costs
  5. Higher ROI on marketing investment
  6. Online reputation increases the offline brand value

The services we offer in the above context:

  1. Due diligence of your existing online presence
  2. Determination of measures required to focus your brand among online consumers
  3. Design, development and maintenance of online brand identities and assets towards positioning your online identity
  4. Strategic marketing of your identity on various online channels
  5. Guaranteed and enhanced reputation of your online presence

Would you like to achieve such a proud online stature?  Do you like to enhance your online reputation rank?  Do you like to infuse increased confidence among your stakeholders about your online presence? May please write to us for design and deployment of processes to achieve online reputation for your brand.

Hits: 67554
Rate this blog entry: